• Do you want to join a burgeoning industry desperate for skilled communicators fluent at engaging on Twitter, LinkedIn and Facebook for business?
• Is your company moving at the speed of the Internet and interacting with new customers using all the digital channels available to you?
• Social media is turbo-charging customer conversations and e-commerce and smart companies know it.

Through a suite of innovative courses developed in response to industry need, Influence trains marketeers on how to devise and implement social media strategies, and to successfully represent their company online.

For course enquires please contact: Ezra Rushen at The White Room on +44 (0) 161 446 2991

WHAT IS IT?

Over an intensive 2 day of hands on training Influence - Social Media Manager Pro equips marketeers with the skills and knowledge they need to  become effective Social Media Managers, creating and managing online communities and growing influence for a business or organisation online.

The hands-on two day programme combines practical problem solving sessions with industry-standard training delivered by experienced social media marketers.  Find out more about the Course Trainers.

In addition, attendees receive the opportunity to respond to a live industry brief provided by a company looking to employ a fully trained social media manager from the course intake.

Influence – Social Media Manager Pro has been developed in response to industry need for marketers skilled at developing and implementing social media strategies and communicating effectively for the organisations they represent online.

WHO THE COURSE IS FOR

Influence – Social Media Manager Pro has been designed from the ground up to train:

•    PR and Marketing communications professionals
•    New graduates looking to enter the media, digital and creative industries
•    Anyone looking for a career in a fast moving and growing industry

WHY IS IT NEEDED

Managing social media marketing campaigns involves a paradigm shift in marketing approach. 

The skills required are rapidly evolving and impact the full range of digital communications, from online to mobile.  Social media managers have to be adept at engaging and interacting with consumers on behalf of the brands they represent, in real-time and on multiple digital platforms.  

Influence – Social Media Manager Pro delivers the core skills and creative mindset required to stand out from the crowd and earn the following and respect of influential customers.  This competitive advantage translates to real business value.
 
The Influence – Social Media Manager Pro training programme follows a comprehensive course curriculum that emphasises hands-on skills development and creative experimentation on the appropriate social media platforms.
 
After attending Influence – Social Media Manager Pro you will be skilled at creating social media marketing campaigns that reduce marketing costs and generate revenue for a business.   You will also have a thorough grounding in the strategic use of social media as a marketing and communications tool.

WHY YOU SHOULD ATTEND INFLUENCE

Need to know how to create compelling digital marketing copy that delivers tangible PR and brand building results?

Want to know how to monitor social media marketing campaigns and convert engagement on Facebook, Twitter and blogs to quality leads?

Overwhelmed with developing creative strategies for growing and marketing your business using Facebook, Twitter and LinkedIn? 

Influence – Social Media Manager Pro is for you

Topics covered during Influence – Social Media Manager Pro include:

•    creative strategies for building trust via social media
•    the impact of social media marketing on Search Engine marketing and SEO
•    effective use of the core social media platforms for a business
•    online reputation management
•    authentic, transparent and persuasive copywriting techniques... and more!

COURSE AIMS AND OBJECTIVES

Influence – Social Media Manager Pro combines practical problem solving sessions with industry-standard training delivered by experienced marketing and PR professionals who manage social media marketing campaigns for a range of businesses on a daily basis.

After attending Influence – Social Media Manager Pro you will have learnt:

•    How to build working relationships with external stakeholders online
•    How to engage and communicate effectively for a brand using social media
•    How to translate social media strategies to web metrics that are easily tracked
•    How to identify actionable insights from online conversations
•    How to perform Social Media Optimisation (SMO)
•    How social media impacts on Search Engine Optimisation (SEO) objectives
•    How to combine social media with traditional marketing and PR strategies

INFLUENCE – SOCIAL MEDIA MANAGER PRO COURSE AGENDA

Each two day course runs from 9am to 5pm.   Lunch and refreshments provided

Day 1 AM

•    Meet the technologies –  Twitter, LinkedIn, Facebook from a social media manager’s perspective
•    How effective social media marketing impacts search engine marketing
•    Industry Perspective Session #1: How social media is applied within a business – delivered by social media practitioner/professional, typically a Company Managing Director or Account Director.

Day 1 PM

•    Practical skills development in combining Twitter, Facebook and LinkedIn with a company blog
•    How an organisation’s tone of voice online impacts its social media strategy and supports transparent and persuasive copywriting

Day 2 AM

•    Industry Perspective Session #2:  How social media monitoring is applied within a business – delivered by social media practitioner/professional, typically a Company Managing Director or Account Director.
•    Practical skills development in social media monitoring and online reputation management

Day 2 PM

•    Course material review
•    Practical skills development in using social media monitoring to develop blogging strategies
•    Introduction to live industry brief

COURSE REQUIREMENTS

Influence – Social Media Manager Pro is a ‘bring-your-own laptop’ training programme.

Attendees must bring a wifi-enabled laptop to take part in the practical exercises.

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COURSE PRE-QUALIFICATION QUESTIONS

Influence – Social Media Manager Pro is designed to train individuals with an interest in digital and social media marketing.

In order to attend the programme, you need to be able to answer ‘Yes’ to the following three questions. 

If you cannot, don't worry, you can sign up for our Influence - Social Media Manager Beginner course (1 day).  This will prepare you for the 2 day Pro course by familiarising you with the key tools and platforms used by professional Social Media Managers to deliver their PR and Marketing Campaigns.

The 3 Questions:
1.    Are you confident communicating your ideas online?
2.    Do you actively manage a Twitter account?
3.    Have you ever evaluated the success of a marketing campaign?

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ABOUT THE COURSE LEADER

Chi-chi Ekweozor is a gifted communicator with 5+ years experience in creating original content for the web.  Her company, Real Fresh TV, published Europe’s first video podcast, the 3 Minute Gig in 2006 and now advises companies as varied as T-Mobile, Contact Theatre Manchester and PUMA on how to create and execute effective social media marketing campaigns on some of the world's most popular social media sites.

Equally at home with developing multi-platform content campaigns as she is with devising social media marketing campaigns, she has a talent for presenting digital marketing concepts in clear, everyday language.

She was short listed for a 4Talent 2008 Multi-Platform Award.  The 4Talent Awards, sponsored by Channel 4, spotlight 20 highly creative individuals under the age of 30 who are tipped for the top in TV and new media.

Her widely read social media and multi-platform marketing blog is at www.realfresh.tv.  She twitters at twitter.com/realfreshtv.

COURSE VENUE

Influence - Social Media Manager Pro takes place at Peter House, the landmark building in the centre of Manchester’s established and vibrant business district, with views overlooking Barbirolli Square and St. Peter’s Square.

The course is delivered in a small, intimate classroom environment with no more than 15 attending ensuring you have one-to-one contact with the course leader and contributing industry experts.

Venue Address

Peter House
Oxford Street
Manchester M1 5AN

PRICING

£500+VAT (£600 VAT incl.)

CONTACT

For course enquires please contact:

Ezra Rushen at The White Room

Tel: +44 (0) 161 446 2991

ABOUT INFLUENCE – SOCIAL MEDIA MANAGER PRO

Influence – Social Media Manager Pro is a joint project between research, development and training company The White Room and Real Fresh TV, the social media training and implementation consultancy.

About The White Room
The White Room is a research, development and training company working across the creative and digital media industries in the UK and overseas.

Our industry network of over 3000 creative and digital businesses allows us instant access to the latest industry trends, technology and talent. We use that networked knowledge to provide evidence and insight for companies and organisations eager to stay abreast of changes in the digital landscape.

About Real Fresh TV
Real Fresh TV is a social media training and implementation consultancy based in Manchester.  

We develop and deliver industry-leading social media marketing training courses that train owner managers in using social media platforms like blogs, Facebook, Twitter and LinkedIn strategically to grow and market their businesses.

All Real Fresh TV’s training courses are recognised by the Chartered Institute of Public Relations (CIPR) and count towards achieving Chartered Practitioner status. 

Each course contributes credits to the CIPR’s Chartered Continuous Professional Development (CPD) scheme.

We also provide managed corporate social media marketing services and have worked with clients as varied as T-Mobile, Arts Council England and PUMA.

Widely considered as an early UK online video pioneer, company founder Chi-chi Ekweozor has five years experience in running social media marketing campaigns and was shortlisted for a Channel 4 4Talent Multi-platform Award in 2008.

She also organises the monthly Social Media Surgery in Manchester, part of the city's influential Social Media Cafe network.